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Case Study
Trades & Home Services

Athens Concrete

We built Athens Concrete a WordPress-based website. Designed and developed by our expert web design team, our goal was to create a visually stunning online platform that showcases the exceptional concrete services provided by Athens Concrete, a company that we have personally used that serves Edmonton and the surrounding areas.

Concrete repair and driveway paving services in Edmonton, Alberta, at Neo Digital.

Client

Athens Concrete

Platform

WordPress

Location

Edmonton, AB

Launched

April 8, 2023

01

The Challenge

Aconcrete company called Athens Concrete Ltd. reached out for a brand new website. They only had a Kijiji Ad active and an Instagram page and figured the time was now for a digital homepage. The main goal of the site is to allow people to send a quick message to Zack, or give him a call.

Concrete companies aren’t rare, and the goal was to stand out amongst the many competitors that we are up against. Since Athen’s Concrete is a very specific name, we were asked to focus on blue and white themes and somehow incorporate the Greek key.

Before Neo Digital

What They Had

Concrete service sign for Athens Concrete Service Ltd in Athens, offering residential and commercial concrete solutions.

They simply had a Kijiji Ad With this graphic showing.

Concrete service company in Athens offering sidewalks, driveways, garage pads, shop floors, and more.

This is an older image that they had on Instagram that they had been using.

02

The Results

With a focus on user experience, we carefully crafted an intuitive and user-friendly website interface. Through seamless navigation and clear call-to-action elements, we ensure that visitors can easily explore the diverse range of concrete services offered by Athens Concrete. From residential to commercial projects, our design highlights the company’s versatility and expertise.

Our design team paid special attention to the aesthetics of the website. By incorporating a modern and clean design, we aimed to reflect the professionalism and attention to detail that Athens Concrete brings to every project. From the choice of colors to the layout and typography, our design choices evoke a sense of reliability and quality.

To maximize online visibility, we optimized the website for search engines, incorporating relevant keywords and implementing effective SEO strategies. This ensures that Athens Concrete’s website ranks prominently in search engine results, attracting a larger audience and increasing organic traffic.

Ongoing Partnership

Launch day was just the beginning

We are still working with this client every month to grow their traffic, visibility and leads.

SEO

Monthly technical, on-page and local SEO that keeps the site climbing in Google search results.

AI SEO

Content and structured data tuned so the business shows up in AI answers from ChatGPT, Gemini and Google AI Overviews.

PPC

Google Ads campaigns that put the business in front of ready-to-buy customers, managed and optimized every month.

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