Neo Digital was hired to design and develop a new website for Dr. Rebecca-Jane McAllister. She is a chiropractor based in Calgary, AB.
Client
Dr. Rebecca-Jane McAllister
Platform
WordPress
Location
Calgary, AB
Launched
September 19, 2023
01
In a digital landscape overflowing with medical professionals, she sought a unique identity that not only distinguished her expertise but also effectively reached out to those suffering from lower back pain. With a focus on user-friendly navigation, the new website we’ve crafted for Dr. McAllister goes beyond just aesthetics. It’s an online hub where patients can explore her comprehensive range of services, delve into her insightful media appearances, and effortlessly book an appointment online.
Previous site was built on Wix and not responsive
There was only one page on the website which is not good for SEO
02
Central to our efforts was a singular goal: to ensure that when someone keyed in “Lower Back Pain” into a search bar, the prowess of Dr. McAllister would be front and center. In creating this digital space, our focus transcended mere visual appeal; it was about synergizing usability with intuitive user interface elements. From adapting to different screen sizes to ensuring fluidity for mobile users, every facet was finely-tuned to guarantee a frictionless online journey.
We embraced interactive elements to heighten user interaction, and structured the content to allow simple yet informative browsing through Dr. McAllister’s vast array of services and insights. Silently, yet effectively, cutting-edge SEO techniques were set in motion, putting a spotlight on “Lower Back Pain” and boosting the website’s prominence in search results. In addition, a straightforward booking feature was embedded, streamlining appointment setting for potential patients.
As one ventures deeper into the site, they encounter a perfect marriage of Dr. McAllister’s seasoned expertise and contemporary digital aesthetics. Beyond being a beacon of her chiropractic skills, the website exemplifies the transformative power of thoughtful, user-oriented design, creating a deep, impactful connection with its visitors.
We are still working with this client every month to grow their traffic, visibility and leads.
Monthly technical, on-page and local SEO that keeps the site climbing in Google search results.
Content and structured data tuned so the business shows up in AI answers from ChatGPT, Gemini and Google AI Overviews.
Google Ads campaigns that put the business in front of ready-to-buy customers, managed and optimized every month.
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Working with Stach Consulting, Neo Digital was hired to design and develop a new website for Discovery Solutions Inc. Discovery Solutions develops ERP software solutions for the Canadian oilfield and are based in Calgary, AB.
