In The Shade Window Coverings & Interiors is a locally owned Hunter Douglas dealer on Florida’s Treasure Coast, with showrooms in Stuart and Port St. Lucie. Beyond window coverings, their team designs and fabricates drapery, upholstery, wallpaper and bedding. Neo Digital built a new WordPress website that reflects that design-first approach and makes booking a consultation effortless.
Client
In The Shade Window Fashions
Platform
WordPress
Location
Stuart, FL
Launched
July 24, 2025
01
In The Shade offers far more than blinds, and the website needed to show it:
More Than Window Coverings: Drapery, upholstery, wallpaper and bedding are a big part of what sets them apart, but they are easy to lose behind a long list of Hunter Douglas products.
Two Showrooms: Stuart and Port St. Lucie keep different hours and phone numbers, and customers needed to reach the right location on the first try.
Coastal Light Control: South Florida homeowners shop for glare, heat and privacy first. The site needed to answer those questions quickly.
A Design-Minded Audience: The look and feel had to match the polish of their showrooms.
02
The new site pairs a clean, upscale design with a booking flow that is easy to follow:
Showroom-First Contact: Each showroom has its own hours, click-to-call link and QR code, and the booking form lets customers choose their preferred location.
Products Organized by Need: Collections such as Silhouette® and Pirouette® Sheer Shades, Duette® Cellular Shades, Luminette® Sheer Panels and PowerView® Automation are grouped alongside light control options like LightLock™ and Top-Down/Bottom-Up.
Answers Up Front: A window treatment FAQ, a blog and location pages for Hobe Sound, Hutchinson Island and Palm City support both shoppers and local search.
Visible Social Proof: Google reviews, promotions and certified Hunter Douglas installation sit right alongside the “Free Consultation” calls to action.
We are still working with this client every month to grow their traffic, visibility and leads.
Monthly technical, on-page and local SEO that keeps the site climbing in Google search results.
Content and structured data tuned so the business shows up in AI answers from ChatGPT, Gemini and Google AI Overviews.
Google Ads campaigns that put the business in front of ready-to-buy customers, managed and optimized every month.
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