Superior Blinds & Shades has been a family-owned window covering business in the Phoenix area since 2003, with showrooms in Scottsdale and Litchfield Park. Neo Digital designed and built a new WordPress website that presents their full Hunter Douglas lineup alongside retractable awnings and patio screens, and makes it simple for homeowners across the Valley to book a free consultation.
Client
Superior Blinds
Platform
WordPress
Location
Scottsdale, AZ
Launched
June 4, 2025
01
Superior Blinds needed a website that worked as hard as their sales team across a very large territory:
Two Showrooms, One Brand: Scottsdale and Litchfield Park serve opposite sides of the Valley, so each showroom needed its own hours, directions and contact path without splitting the brand.
A Wide Service Area: They install everywhere from Wickenburg to Rio Verde. Homeowners in each community needed to see right away that Superior Blinds serves them.
A Deep Product Catalogue: Shades, shutters, blinds, drapery, motorization, awnings and patio screens all had to be easy to browse without overwhelming first-time visitors.
Offers That Change Often: Promotions, financing and their military and veteran discount needed a home the team could keep current.
02
The finished site gives every visitor a short, clear path from browsing to booking:
Local Landing Pages: Every service area, from Glendale and Peoria to Fountain Hills and Cave Creek, has a dedicated page with “How We Serve” and “What We Offer” sections written for that community, giving Superior Blinds a strong foundation for local search.
Clear Product Paths: Hunter Douglas collections such as Duette® Cellular Shades, Silhouette® Sheer Shades and PowerView® Automation each have their own pages, alongside outdoor sun control products.
Conversion-First Layout: “Free Consultation” and “Get a FREE Quote” calls to action sit in the header and throughout every page, with click-to-call for both showrooms.
Built-In Trust: Family ownership since 2003, certified Hunter Douglas installation, customer testimonials, financing and current promotions are all front and centre.
We are still working with this client every month to grow their traffic, visibility and leads.
Monthly technical, on-page and local SEO that keeps the site climbing in Google search results.
Content and structured data tuned so the business shows up in AI answers from ChatGPT, Gemini and Google AI Overviews.
Google Ads campaigns that put the business in front of ready-to-buy customers, managed and optimized every month.
Creating a captivating visual identity was the cornerstone of our web design process. We worked closely with Andiamo Electric to develop a visually stunning website that reflects their professionalism and technical prowess
We were privileged to work alongside the talented team at Phoenix Painting, bringing their vision to life and creating an online platform that beautifully represents their craftsmanship and dedication to excellence.
Working with Stach Consulting, Neo Digital was hired to design and develop a new website for Discovery Solutions Inc. Discovery Solutions develops ERP software solutions for the Canadian oilfield and are based in Calgary, AB.
